Baims, a leading education technology (Edtech) company, announces a strategic move to acquire Orcas Tutoring to capture the flourishing $100 billion education market in the Middle East and North Africa (MENA) region. This transformative consolidation establishes Baims and Orcas as the go-to provider of a holistic and adaptive EdTech platform catering to both K12 and university learning.
Baims, founded by Yousef AlHusaini & Bader AlRasheed acquired Orcas, founded by Hossam Taher & Amira El Gharib in a 100% acquisition deal. Together, Orcas and Baims have raised over $11 million, backed by prominent investors, including Access Bridge Ventures, Algebra Ventures, NFX Ventures, AlWazzan Educational Group, Rasameel Investment Company, Seedstars International Ventures, and AK Holding, establishing the new consolidated company as the number one EdTech player to watch in the MENA region.
Regional Edtech Dominance
As education in the MENA region undergoes a transformation towards hybrid learning models, Baims and Orcas are dedicated to providing comprehensive education solutions that encompass both synchronous and asynchronous formats (live and recorded). This positions Baims as a dominant player with a distinctive offering, addressing the profound challenges that students encounter in the region.
“By acquiring Orcas Tutoring, we are not just expanding our reach; we are redefining the EdTech landscape in MENA,” says Yousef AlHusaini, CEO of Baims. “This consolidation enables us to offer a comprehensive learning experience, combining our online tailored recorded courses with Orcas Tutoring’s personalized one-to-one tutoring platform.”
Baims specializes in providing online tailored recorded courses for university students in Saudi Arabia, Kuwait, Bahrain, and Jordan. The acquisition of Orcas signifies a strategic move to further enhance their offerings by incorporating Orcas’ personalized tutoring services into their platform, creating a well-rounded and adaptable educational experience for students across the MENA region.
While expanding in the GCC is Baims’ plan, focusing on the growing Saudi Arabian market is a priority. Recognizing Riyadh as the future startup hub of the region where the government is investing a significant amount in emerging talents, Baims aims to solidify its presence in this dynamic market. Saudi Arabia holds a strategic position, acting as a key connector between North Africa and the GCC, boasting the region’s most substantial and influential market. Capitalizing on its dominant market share in Saudi Arabia, Baims is poised to launch a specialized AI-driven test preparation product. In addition to this, the company plans to augment its offerings by incorporating one-to-one tutoring services and expanding to more universities in KSA demonstrating a commitment to addressing the specific needs of students.