Under the leadership of Farah, alongside global wellness entrepreneur Dave Catudal, Lyvely is a trailblazing social networking platform dedicated to empowering digital creators and individuals to monetize their passion and build a thriving livelihood online. The platform aims to revolutionize the digital landscape by providing a fully integrated multimedia e-commerce suite with fintech tools, empowering people worldwide to earn on their terms.

Lyvely’s innovative approach is poised to disrupt the traditional social media framework while elevating the global creator economy, empowering hundreds of millions of people to improve the quality of their lives by pursuing a career in this new digital era with more passion and purpose and being able to monetise their digital presence and content.

On winning the award, Farah Zafar said, “Being recognized as ‘The Innovator’ is a profound honour and I am so grateful.  At Lyvely, we are dedicated to redefining how people interact and transact online by placing the power of earning into the hands of creators. We are the “Platform for the People” and this award fuels our mission to build a platform where every contribution to the digital ecosystem is valued and rewarded.”

Lyvely’s innovative monetization tools and strategic initiatives, such as the upcoming mobile app launch and token launch, are set to tap into the endless possibilities of SocialFi and Decentralized Social (DeSo). These developments position Lyvely to power the digital economy further and redefine online interactions and monetization.

Bijan Alizadehfard, Co-Founder & Group CEO of Phoenix Group, said, “At Phoenix Group, we are incredibly proud of Lyvely’s exponential growth and remarkable achievements under Farah Zafar’s visionary leadership. Our strategic investment in Lyvely underscores our unwavering commitment to shaping the creator community, which is currently projected to surpass USD 600BN by 2036 and supporting homegrown UAE tech startups.”