Operation Falafel has signed a franchise development agreement with KSA-based ETE Group. The agreement was signed to expand into the Eastern Province and Northern Borders Region in the Kingdom of Saudi Arabia.

“We’re very excited to enter the Saudi market, the f&b sector in KSA is the largest and strongest in the GCC.  We look forward to expanding Operation Falafel and being one of the key leaders in the Middle Eastern street food market in KSA and MENA region,” saidManhal Naser, CEO of Awj Investments.

A signing ceremony took place Tuesday, 31stJan 2017 at the Awj Investment Offices in Sheikh Zayed Road, Dubai, to mark the opening of the first location in Q3 2017. With the Central and Eastern regions now officially under development for a total of 50 units, the finalization of the Western region partnership this year will mean a full house for Operation Falafel in the KSA market.